Creativity in the Age of AI: Toolkits for the Modern Mind

By Jerry Wind
with Mukul Pandya and Deborah Yao

In an era where artificial intelligence is transforming every field, Creativity in the Age of AI offers a powerful roadmap for unleashing the one thing machines can’t replicate — human imagination.

Drawing on decades of research, interviews, and global collaborations, marketing visionary Jerry Wind and his co-authors present a hands-on toolkit for harnessing creativity at every level — personal, professional, and organizational. The book introduces twelve sets of approaches to enhance creativity. Each can be turbo charged by AI. 

Through insights from Nobel laureates, artists, entrepreneurs, and educators, Creativity in the Age of AI redefines what it means to think differently in a rapidly changing world — empowering readers to transform challenges into opportunities and ideas into action.

Discover how to amplify your natural creativity — with the tools of tomorrow.

Unlock your creative potential with Creativity in Business and Other Disciplines — a transformative Wharton course led by Professor Jerry Wind. Through insights from over 60 world-renowned innovators across art, science, design and architecture, gaming, advertising, marketing, entrepreneurship, and technology, you’ll explore how creativity drives progress and innovation in every field.

From mastering mental flexibility and design thinking to leveraging AI as a creative partner, this course equips you with practical tools and strategies to generate bold ideas, evaluate them effectively, and turn imagination into action. Featuring guest speakers like Thom Collins, Refik Anadol, Kevin Werbach and Tommy Hilfiger you’ll gain a multidimensional view of creativity that transcends disciplines.

Whether you’re an entrepreneur, artist, scientist, or strategist, this course will empower you to think differently, collaborate deeply, and transform challenges into opportunities for innovation.