What’s Next: Harnessing Creativity in the Age of AI
You don’t need a paintbrush to be creative — but you do need creativity to grow, innovate, and stay ahead.
In a world where markets shift overnight, technologies disrupt entire industries, and customers expect constant reinvention, creativity isn’t a nice-to-have side skill — it’s a leadership imperative. “Everyone, and every organization, can enhance their creativity if they use the right approaches,” says Wharton professor emeritus Jerry Wind. “These approaches can be applied to any personal or professional challenge, and when you use AI to turbocharge them, the results can be extraordinary.”
His new Coursera course, Creativity in Business and Other Disciplines, and upcoming book, Creativity in the Age of AI (October 2025), are designed to help leaders challenge entrenched thinking, harness AI, and turn bold ideas into tangible results.
Read the full article HERE
New course from Wharton Online helps professionals master creativity in the age of AI
By Marni Baker Stein, Chief Content Officer, Coursera
Creativity is a powerful skill that transforms challenges and insights into meaningful opportunities for innovation and advancement. Yet most professionals have never been taught how to be systematically creative, even as AI reshapes how we solve problems, generate ideas, and drive impact.
Read the full article HERE
Enroll now in Coursera Plus to access Creativity in Business and Other Disciplines, and develop the mindsets and methods used by today’s most creative thinkers.
Creativity in the Age of AI
October 20, 2025 • 6 min read
In a new book, Wharton's Jerry Wind and his co-authors argue that creativity is a learnable skill that becomes more powerful when paired with intelligent machines.
Read the full article HERE
Jerry Wind and Mukul Pandya Authors
Creativity in the Age of AI: What the World Can Learn from China
December 30, 2025
We believe that creativity can be enhanced by everyone — any individual, any organization, any country. Creativity is not a mysterious gift bestowed upon a lucky few; it is a capability that can be systematically developed through proven approaches, then amplified by artificial intelligence.
Read the full Article HERE
Creativity is a muscle – and AI is the new accelerator.
Wharton Professor Emeritus Jerry Wind states that challenging mental models is the foundation of creativity and that AI, used as a human-centered assistant, enhances – and does not replace – the ability to imagine, solve problems, and transform organizations.
Read the full article HERE
Blogs & Editorials
Creativity in the Age of Artificial Intelligence: Toolkits for the Modern Mind
A new book by Jerry Wind, professor at the Wharton School, provides a framework for how home design professionals might use AI as a creative tool.
By Peter H. Miller, Hon. AIA
Traditional Building Magazine
FEB 10, 2026
The article examines whether AI will replace architects and designers and concludes it won’t. While creativity remains a deeply human, iterative process, professionals are already using AI to generate ideas, visualize concepts, and streamline routine tasks.
Jerry Wind and Barbara Eberlein argue that AI acts as a collaborator—expanding options, accelerating experimentation, and challenging assumptions—while human judgment and creative leadership remain essential.
Read the full article HERE
Building Tradition Podcast
Creativity in the Age of AI with Barbara Eberlein & Jerry Wind (Episode 35)
Host Peter H. Miller, Hon AIA, speaks with interior designer Barbara Eberlein, ASID, NCIDQ, and author and professor Jerry Wind on how integrating AI into the creative process can help architects and designers do their best work.
By Traditional Building Magazine
FEB 10, 2026
Will Artificial Intelligence make designers obsolete with push-button floor plans, off- the- shelf interiors and generic shop drawings? Can AI help us be more creative, not less? This is the question Jerry Wind, author and professor of marketing at the University of Pennsylvania Wharton School of Business and his wife Barbara Eberlein, an award-winning interior designer discuss in this episode of Building Tradition.
For press inquiries and personal appearances please contact:
Jerry Wind
windj@wharton.upenn.edu
