By Jerry Wind
with Mukul Pandya and Deborah Yao
Published by De Gruyter

In a world increasingly driven by algorithms, automation, and artificial intelligence, Creativity in the Age of AI: Toolkits for the Modern Mind serves as both a wake-up call and a practical guide to reclaiming and amplifying the one skill that truly defines us as human — creativity.

Written by legendary marketing visionary Jerry Wind, along with seasoned writers Mukul Pandya and Deborah Yao, this groundbreaking work explores how individuals and organizations can use AI as a partner rather than a replacement — to unlock deeper imagination, innovation, and purpose.

Grounded in decades of research and teaching at The Wharton School, Creativity in the Age of AI synthesizes insights from psychology, neuroscience, business strategy, design thinking, and the arts. It presents twelve proven toolkits that readers can use to overcome creative blocks, reframe mental models, and design new approaches to complex challenges in work and life.

Each toolkit offers a blend of theory and practice, with exercises designed to:

• Strengthen your ability to think divergently and imaginatively.
• Apply AI tools ethically and effectively to enhance creative output.
• Reimagine problems from multiple perspectives and disciplines.
• Cultivate curiosity, resilience, and openness to experimentation.
• Translate bold ideas into actionable strategies for real-world impact.

Drawing on the wisdom of artists, entrepreneurs, Nobel Prize winners, scientists, and business leaders, the book demonstrates that creativity is not an elusive gift but a disciplined mindset — one that can be learned, measured, and scaled.

From rethinking education and leadership to transforming entire industries, Creativity in the Age of AI shows how creativity will shape the future of innovation, human progress, and even democracy itself. Whether you are a student, educator, professional, or policymaker, this book equips you to thrive in an era of constant change by mastering the tools that merge human ingenuity with technological power.

Key Takeaways:

• A roadmap for integrating AI into the creative process without losing human authenticity.
• A multidisciplinary exploration that bridges art, business, and science.
• Case studies and insights from global innovators across industries.
• A personalized approach to designing your own creativity toolkit.

Transform the way you think, create, and lead.

With this book, Jerry Wind invites readers to embark on a journey toward a new era of human creativity — one amplified, not diminished, by technology.